Engaging with a diverse consumer base can be difficult business. Content that misrepresents race, culture, and gender can drive feelings of negative intent with customers and impact brand health. AI-powered platform XStereotype is setting out to help content creators analyze their content and offer data insight to maximize inclusion.

XStereotype Combats Bias In Media with AI

What's been named by a week as the innovation of the year X stereotype is the world's first inclusion operating system using the power of artificial intelligence to help companies and content creators reach consumers in a more authentic and inclusive way. Ch sat down with the CEO and founder Larry Adams to find out how the platform is fighting bias in the media. Take a look for some companies engaging with a diverse consumer base can be difficult business content that misrepresents race culture and gender can drive feelings of negative intent with customers and damage brand health. That's why A I powered platform X stereotype is setting out to help marketers analyze their content and maximize inclusion and authenticity. Ceo and founder Larry Adams explains when it came to such an important topic of sort of diversity experience and how that was leading to people's purchasing or engagement of content. We decided that this is a problem that can be solved with technology. So we hired so sociologists, psychologists and statisticians to help us figure out are these diversity signals and emotional signals. Um MAPP and, and quantifiable by identifying key metrics in racial bias and gender experience X stereotype gathered 10 million data points to train A I and predict consumer responses. Brands can upload everything from videos, scripts, images and ideas to the platform. The algorithm generates a scorecard to present data objectively in different categories. Insight that helps companies forecast risk before activating content bias. IQ is about that mitigation. Are you offending people through bias? But then there's a centerpiece that's on inclusion IQ which is talking about personal identification. People's resonance with how the images and the and the context of the story is designating and then that translates into conversion. So are they more engaged? Will they watch more or will they purchase? So those, those three pillars are how we've organized the metrics and roll them up to simplify people's understanding of what to do with it. Why is authenticity so hard to get right? People don't, can't experience everything. And so if you can't experience everything, you can't authentically represent that in content. And so I think that we sometimes stretch ourselves to get outside of our, our echo chamber, but it's, it's not happening enough fast enough in the spaces where these ideas become movies and shows and ads when customers see charts like this and they're under, they're trying to understand. OK, I see that I'm a 75 per I'm a 70% au authenticity. Well, the goal is to be to 100. The goal is to have human connectivity that is felt at the most basic level of belonging stereotype is currently working with over 20 fortune 500 companies. Through his personal experience in advertising board rooms, Adams knows the data his platform provides will better inform companies when making the cross section into culture. I was often the minority person in the room that got asked, hey, what do you think of this ad? We've all been that person in a room where ideas are getting bantered around and the one person to represent all others was P by quantifying representation and inclusion. This A I technology can also be scaled to meet equity goals and increase business growth. It's not de I for de I sake, it's inclusion for growth. And, and the only way we're going to expand our business and our outcomes from a positive perspective is including more people in that message. And so this, this tool allows you to do that at the most nascent stage if you have an idea and you're typing it out. Um This is your A I companion to tell you, hey, that's a funny, you know, it's a funny idea, but you're gonna emotionally hurt some people with this. And so here's some tips on what is causing that. And by making artificial intelligence, emotionally intelligent content creators can more accurately represent the values of all consumers A I is enabling us to get to a place where we'll have inclusion at the basis of decision making and also at the basis of experiences. So the more we're putting into it from a human intelligence perspective, the better the A I is gonna be able to create more authentic situations for us, make better, more inclusive decisions about what to present. All right, thanks to Chris Castellano for that report.